A complete visual overhaul of the number one Bulgarian taxi application. The project is ongoing and includes:
An adaptive facebook/mobile online game acting as digital support for 2014’s Shumensko national promo campaign. Users were able to open up to 5 digital beers a day and had to collect 6 winning bottles to win prizes.
The game was successful, so Carlsberg Bulgaria extended the period and added more prizes.
Winner of 3rd place in BGSite 2014 Facebook app category.
An online store for natural cosmetics – http://www.shipka.bg/ . The project has been ongoing since 2011.
A Christmas game for the lollipop brand. Together with a Bulgarian artist we developed a game where the users collect parts and build Christmas toys. Certain amount of toys gets the user a prize, and they could also share the toys themselves.
The game was supported by a Facebook campaign, featuring banners as well as custom-made videos, using the characters of the game.
An online game for Danone Activia Romania. Users had to understand the benefits of the wholegrains in the new Activia, so the game allowed them to grow wholegrains, milk the cows, and then put it all into a Danone pack.
Each stage of the process was illustrated by a video with clickable areas with additional information on the steps.
A Christmas card for Ilyan.com. We customized a card for each of our clients. The brand managers who received it were also able to customize their own wish and send it to their friends.
I established the concept and oversaw the execution. The characters were made from plasticine, then photographed and photoshopped.
Software used: Adobe Photoshop
Hardware used: plasticine